Disneyland Paris History
Disneyland Paris, originally Euro Disney Resort, is an entertainment resort in Marne-la-Vallée, a new town located 32 km (20 mi) east of the centre of Paris, and is the most visited theme park in all of Europe. It is owned and operated by The Walt Disney Company and is the only resort outside of the United States to be. The resort covers 4,800 acres and encompasses two theme parks,
As of 2002, Disneyland Paris underwent a name change to Disneyland Resort Paris. In 2002, Euro Disney S.C.A. and the Walt Disney Company announced another annual profit for Disneyland Paris. However, it then incurred a net loss in the three years following. On 1 December 2003, Euro Disney S.C.A launched the 'Need Magic' campaign to bring new, first-time European visitors to the resort. By March 2004, the Walt Disney Company had agreed to write off all debt that Euro Disney S.C.A. owed to the Walt Disney Company.This same year, having been open fewer than fifteen years, Disneyland Paris had become the number one tourist destination for Europe, outselling the Louvre and the Eiffel Tower.
In March 2006, Disneyland Resort Paris launched the advertising campaign, “believe in your dreams” and paired with the TGV East European Line to encourage European family attendance to the resort. Shortly after announcing a 12% increase in revenues for the fiscal year of 2007, Euro Disney S.C.A. implemented a “reverse split” consolidation of shares of 100 to 1. August 2008 brought the resort’s 200 millionth visitor,and made for the third consecutive year of growth in revenues for the resort as well as record a record of 15.3 million visitors in attendance.
In 2009, the resort demonstrated dedication to the recruitment of new employment positions, especially for the Christmas and summer seasons, which continued in 2010 and 2011 when 2,000 and 3,000 employment contracts being offered, respectively. The 2009 fiscal year saw a decrease in revenues by 7% and a net loss of 63 million followed by stable revenues at 1.2 billion in fiscal 2010. Euro Disney S.C.A. refinanced their debt to Walt Disney Company again for 1.3 billion euros in September 2012.
A study done by the Inter-ministerial Delegation reviewing Disneyland Resort Paris’ contribution to the French economy was released in time for the Resort’s 20th anniversary in March 2012. It found that despite the resort’s financial hardships, it has generated “37 billion euros in tourism-related revenues over twenty years,” supports on average 55,000 jobs in France annually, and that one job at Disneyland Paris generates nearly three jobs elsewhere in France.
For the first time in the park's history, both the Disneyland Park and Walt Disney Studios Park closed on 14 to 17 November 2015, as part of France's national days of mourning following the November 2015 Paris attacks.
According to the Disneyland Paris website the theme park's top five attractions are It's a Small World, Space Mountain: Mission 2, Big Thunder Mountain, Pirates of the Caribbean and Buzz Lightyear's Astro Blasters. It’s a Small World, located in Fantasyland, takes visitors on a musical tour of world attractions; Space Mountain: Mission 2 is a roller coaster in Discoveryland; Big Thunder Mountain is a mine train roller coaster in Frontierland; Pirates of the Caribbean is located in Adventureland; and Buzz Lightyear's Astro Blasters, located in Discoveryland, was inspired by the Disney/Pixar film Toy Story 2 and features people shooting lasers at targets to earn points
The park is approximately 4,800 acre, and is divided into two main parks that each hold separate attraction areas within them. The park receives around twelve million visitors a year which makes it the most visited place in Europe.